The main source of heat in our set-ups is the converter. The higher the stall the more heat. I have a 2800-3000 stall converter and was originally running a cooler like Rick's, only I had the shorter single-pass version. I became concerned about heat and installed a tranny temp gauge, and was dismayed to see my temps in the 220 range in city traffic on hot days. TCI says the ideal temp range is 175-225, but I wanted mine towards the lower end of that range, so I installed one of these...
Right now it's installed without the fan because of clearance issues, but so far it's keeping the temps under 200. I would be more comfortable with the fan installed, but I'm going to have to re-engineer the mounting arrangement, which means pulling the fuel tank (it's mounted on the back of the body under the tank and ahead of the Jag differential. The e-brake cables and the fan want to occupy the same space
).