Ted ... what where you charging for a bare frame back then?
A good plating job is very labor intensive. There in lies a major part of the cost. Along those same lines, the quality of the polishing will make or break the finish on a part. I would guess Lee saved $500 to $600 by doing the prelim work. Some shops basicly dip the parts and send them back. Quality chrome jobs polish the part, copper plate, polish again, nichol plate and then chrome. This is show quality stuff. For the street you can get by without the nichol step. If you have the patients for it, do your own polishing. $200 worth of wheels, rouge, and a Harbor Frieght buffer will save you tons of cash.
Putz has a valid point too. You wouldn't believe what it costs a shop to dispose of the chemicals, especialy if they are using cyanide.
Ron