The stick method of measuring works and is a lot better than using a match to see what's left in the tank but a gauge is probably the best way to go. Most installs should be pretty straight forward. A good power source, a good ground and matched impedence (resistance range of the sender matches the gauge). Here's some gee whiz info I stole from the Speedway site.
How deep is your tank?
Measure the depth of your tank where the fuel sender arm will be located. Choose the sender with an operating range which includes that dimension.
Right or left-swing arm?
Most fuel gauge senders attach with a 5-screw pattern. 2 of these screws are farther apart than the other 3. Position yourself such that the 2 wider-spaced holes are closest to your chest; a right side sender will have the arm (or "float") extending to your right, and a left side sender will have the arm extending to your left. This only matters when replacing an existing sender. A first-time installation can use either one, just drill the mounting holes accordingly.
OHM
The OEMs used several different resistance ranges for fuel level indication over the years. However, some of the aftermarket gauge manufacturers follow the common Stewart Warner values (240 ohm empty 33 ohm full).